20 Home Page Mistakes that Can Keep Your Brand from Growing

http://www.tapeart.com/dance/waly/tape327/ Valium drug generic Today I want to talk about what I believe is the most important instrument that any Online Fashion brand has for brand positioning – its homepage. Even though there are many studies done about home page design and best practices, but there is still lot of confusion about the topic. It’s because most of these articles talk about Home Page UI & Usability in isolation with the business.  For example – what if you’re a start-up brand and I tell you that you need to have an intelligent product search displayed prominently at the top of your homepage. But is search really important when the size of your inventory is too small? Why waste your precious real estate on search when you don’t have sufficient inventory. Instead, why not focus to enrich the browsing experience instead. Carisoprodol Online Uk

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1) You don’t have enough white space on your home page

http://www.townofbrookfield.com/TBFD/pass/index545/ buying klonopin in mexico When you go to a luxury hotel, physical store of a luxury clothing brand, Luxury Spa, etc, there is a reason why you see empty spaces everywhere, including designs, architecture, interior, print etc. Emptiness is seen as mark of cleanliness, ‘positive’ scarcity, high quality, high value and class. There is some thing about white space that alters consumer perceptions about a brand and its value in an e-commerce context. It increases the perceived value of the brand.

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http://www.waltersdancecenter.com/_themes/serv/gold1146/ valium 5mg tablets diazepam This emptiness is called white space. White space (which doesn’t always mean white color but empty space) is the on-screen areas that does not contain text, graphics, or other visual elements. It is a key component of design & website usability and seen to be related to luxury.

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http://www.medflight.com/images/hospitals/hospital.php?id=Soma-American-Express Soma American Express One of the important objective to keep in mind while designing home page of your e-commerce website is to ensure enough white space on your website. This is one rule that changes the dynamics of web design for Fashion E-commerce websites. And posts a challenge in front of designers and fashion business owners to strike the right balance between usability and perceived value.

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2) There is nothing remarkably different about your home page

order valium in canada Buy Valium from uk Your home page is one of the most important tools you have for brand positioning, especially if you’re an e-commerce company. It is where you make an impression and this impression should be ‘remarkably’ different from your competitors. Again, the reason why I am saying remarkably different is that your homepage should make your business look different in a way that it should be worth talking about.  It should be immediately visible to a new visitor – what makes you so unique? 

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3) You’re pitching your products on your home page

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4) You’re not using Splash Screen

http://www.coxauctioneers.com/graphics/temp/phent484/ buy phentermine adipex online OK, this is not exactly a mistake but definitely a missed opportunity. Splash screen (or splash page) is a front page of a website that doesn’t really provide actual content, but offers your customers some kind of visuals that builds anticipation and excitement about the brand.

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5) You’re not encouraging users to know your brand’s story

http://www.ncbop.org/about/_store/doc649/ cheapest price for ambien When people buy from you, they want to know about the background and story behind your brand. But they may not bother clicking on the tiny about us link in the footer. Off course, you can not tell your entire story on the home page; but home page can get people excited to know about the story of your brand by giving them a sneak peak.  http://www.tapeart.com/dance/waly1/tape269/ order lorazepam cheap esprit-about-us http://www.waltersdancecenter.com/_themes/serv/gold4147/ buy soma with dicover card no ESPRIT‘s About Us Section in their home page valium prescription needed

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6) You’re not showing them focused call to actions to buy

Valium 5mg anxiety Back to the basics. It’s not only just about showing nice visuals and fairytale stories. Eventually you want them to buy, right? That’s why you need to have to have a sales flow that gets people into taking an action. There should be a sales funnel on your website created by your Links, Navigation, Banners and buttons that you show to visitors, which starts from the home page.

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http://www.waltersdancecenter.com/_themes/serv/gold778/ phentermine 37.5 mg cheap Valium long does 10mg last There should be a visual sales hierarchy that’s even though not visible to a visitor but it works on the sub-conscious levels and pushing them into a shopping cycle, for example: buy xanax 2mg bars this is how you feel when you wear our products > this is who we are > this is how our products look like > go buy these specific products

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  • Don’t just show them all models and pretty faces on the home page. Show them your products in action with the help of look book and product close-up shots.
  • Remember, quality of product visuals is more important than the quantity of visuals on the home page
  • buy zolpidem online south africa Use specific call to action text in links and buttons. For example, avoid generic text such as – ‘Shop Now’, ‘Buy Now’ etc. What is it you want them to buy?  Be specific – ‘Shop Dresses’, ‘Buy Tops’ etc. 

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7) You’re trying to squeeze everything into the top of your homepage

http://www.medflight.com/images/hospitals/hospital.php?id=Soma-Online-Us-Pharmacy Soma Online Us Pharmacy Some retailers are simply scared of scrolling. It’s not that they don’t like scrolling but they think people will get tired if they make them scroll too much. As a result, they try to squeeze everything into the top section of the home page or they put all the information into internal pages where visitors may not notice. The truth is that people like scrolling more than clicking. OK, people may be used to hate it in the mid-nineties, not any more. In the past few years, our browsing behavior has evolved dramatically. Pinterest is the biggest example to support my argument, we keep scrolling infinitely until we see product images relevant to our search. Scrolling provides even better usability than slicing up the text to several separate screens or pages. You don’t have to squeeze everything into the top of your homepage or above the fold. Believe me, where to buy phentermine hcl 30 mg http://bridgetobhutan.com/images/img/yop279/ buy soma in Seattle people will scroll to any length you want them to, as long as you can show them value in it.

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8) You’re not using business tag lines

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9) You’re not offering personalized shopping experience

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  • order carisoprodol Reassurance: Identify user’s country from their IP address and show a notification in the top header, like ‘Shipping to Australia’, like MrPorter.com does.
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10) You’re not showing your Unique Selling Propositions

http://www.townofbrookfield.com/TBFD/pass/index797/ buy xanax cod Show in clear words – what’s different about your business and why should customers buy from you. Unique Selling Proposition is your instrument to counter the mental barriers of your customers while buying from your store and give him/her the extra push to compete the purchase. However, don’t waste your home page real estate by showing them vague USPs. Easy Returns, Free Shipping, Price Guarantee, Risk Free Shopping. Be specific, such as: Free Shipping on orders above $100,  100% Organic Products, 60 Days Return Policy etc.

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11) You’re not updating your Carousel Banners soon enough

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  • First Slide should always show your newest collection
  • Ensure Quick load time. Optimize the size of carousel images so that they may load quickly at once
  • Keep your slide frequency slow
  • Let users control the carousel slideshow. You can either provide pause/play buttons, or keep the image rotations manual instead of automatic
  • Show offers that consistently perform well for you throughout the year
  • Your slide navigation control options must be prominent
  • Offers on the slides must be relevant to your entire target audience
  • Don’t show them too many slides

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12) You’re not giving the required attention to your own label

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13) You’re not giving a sneak peak into your editorial content

buy cheap generic soma To build a successful brand, you have to produce lot of engaging content everyday and home page is the place where you can give your customers a sneak peak into your editorial content. Last thing you want to do is hide that content in footer links where half of the new visitors may not notice. By showing the best content on your homepage, you can create a specific ‘mood’ which makes them buy from your website and also engage with your brand.

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14) You’re not offering ways to your site visitors to share their experience and complains

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15) You’re compromising on your site aesthetics by showing payment method icons

http://www.hermancohen.com/icon/fav1/anima499/ Apo Lorazepam 2mg We keep seeing these payment method icons in the home page footer of many e-commerce websites. These icons have to be used the way they are. This is how they look:

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can you buy phentermine at walmart First of all it’s not possible to place these things in the footer without compromising with the site’s aesthetics. Second, do you really think someone will buy from your website because you accept payment via. American Express? May be not. Moreover, it’s more of a basic requirement that your customers expect from you, rather a facility – all websites offer similar payment methods. I am not saying it’s not important and you shouldn’t use them. I just doubt whether home page footer is a right place for that. Perhaps, you can show the payment method icons on the checkout page if you want to.

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16) You’re depending on Security Seals to make your website look trust worthy

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Order Soma Online Without Prescription The whole point here is to build trust in customers about your brand. Can they trust your website and hand over their credit card details? Yes, I do believe that these security seals do help. However, if they don’t trust your brand, no trust seal can help you. If they trust the brand and people behind it, they will not look at security seals before making a purchase. So I doubt whether security seals really justify a place in the home page footer.

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  • Showing picture of business owners with a link to a nice about page with a physical address
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17) You’re showing in-consistent visuals on your home page

http://www.waltersdancecenter.com/_themes/serv/gold3839/ klonopin online order To be able to wrap your customers in your vision, your visuals need to be consistent. You can’t build a homepage that provides a compelling brand experience if your visuals are inconsistent. All your visuals should sound like they are coming from the same source. This visual consistency on your home page can be achieved with the help of:

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18) You’re not showing your top press mentions on the Home Page

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19) Your logo is ruining your website’s design

http://www.medflight.com/images/hospitals/hospital.php?id=Order-Carisoprodol-Online Order Carisoprodol Online Why luxury brands are usually black, white, or brown, while corporate logos are blue? Did you ever realize the impact of colors and typefaces on our sub-conscious mind, as in the perceived value of the brand. How would you perceive a high-fashion brand with a Sky blue logo. Logos carry sublime color meanings. The importance of logos is a no brainer and yet it’s so easy to get it wrong. Even the greatest home page design can be ruined with a bad logo. Go beyond your own perception about your company’s logo. Ask your customers about – how they perceive it?

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20) You’re not inviting visitors to join the community

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