How to Post on Facebook – The Fashion Retailer’s Guide to Facebook Marketing

http://www.medflight.com/images/hospitals/hospital.php?id=Soma-350Mg-Carisoprodol Soma 350Mg Carisoprodol Screen Shot 2014-09-13 at 8.30.09 AMI am one of the 22M ZARA  fans  (22,747,034 at the time when I am publishing this post). With more than 2000 stores worldwide, brand value over $9.4 billion as on November 2013, Zara is known for its ability to develop a new product and get it to stores within two weeks, while other fashion retailers take more than 6 months.

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http://www.frequencymanagement.com/pix/hunt/olx652/ Chinese Valium sale http://www.medflight.com/images/hospitals/hospital.php?id=Carisoprodol-Online-Cheap Carisoprodol Online Cheap The above Zara post may be good for those who’re blind in their love for the brand and want to take every opportunity to publicly express it. But that’s a minority group. Most Facebook users are not like that. An average Facebook user likes more pages than his/her capacity to consume the information that flows into their news feed from the pages they like. There is always a lot of content that’s streaming in to their newsfeed shouting for their attention and even the best content can get lost in so much noise. 

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http://www.tapeart.com/dance/waly1/tape433/ where to buy soma no prescription no fees So I thought it will be worth my time to put together a list of best practices that online fashion retailers can follow to publish the kind of Facebook posts that breed engagement and exposure for your brand on Facebook.

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How Facebook’s Newsfeed Works?

order soma no prescription http://www.waltersdancecenter.com/_themes/serv/gold1841/ buy soma compound Edge Rank But before we talk about best practices, let’s talk about Facebook EdgeRank. If you know what edge rank is, feel free to skip this paragraph. But if you don’t, please don’t kick yourself for all time and effort you have spent in promoting your brand on Facebook without knowing how Facebook works. And btw, I know Facebook doesn’t uses the word EdgeRank (no it’s not dead)  anymore, but for lack of a better word and since it’s still an algorithm, let’s just continue calling it EdgeRank.

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valium image 10 mg Facebook uses this algorithm to only show relevant content to a user in his / her newsfeed. It’s because of this algorithm, a brand’s future visibility on Facebook depends on its current engagement levels –

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  • comments, likes, shares on the current posts
  • user’s past interactions with the author
  • user’s interactions with that post type in the past
  • reactions from other users for that particular post
  • complaints or negative feedback on that post

http://www.tapeart.com/dance/waly/tape49/ Valium online saturday delivery Buy Pain Meds Online Overnight Because of EdgeRank, the amount of exposure that Facebook gives to your post depends on user’s response to the current and previous post. There is another thing called randomizer that makes sure that occasionally we see content from someone, we haven’t spoken to for years. It keeps randomizing the content and helps Facebook keep its fresh, surprising and valuable to its users.

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http://ageperformance.com/functionaltrainingmat/css/age113/ phentermine buy online au http://www.medflight.com/images/hospitals/hospital.php?id=Soma-Online-Cheap Soma Online Cheap http://www.townofbrookfield.com/TBFD/pass/index392/ cheapest clonazepam What does it take to build an engaging Facebook audience? Conventional wisdom says – hire a creative team that can produce high quality content on an on-going basis and you’re all sorted to build an engaging content. ’High Quality Content’ is obviously an important thing that you need to create engaging content but not the only thing you need. Let’s talk about things you need to produce stories that are engaging and give your brand real exposure on Facebook.

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order zithromax online buy klonopin in uk http://www.waltersdancecenter.com/_themes/serv/gold2589/ clonazepam paypal 1) is it illegal to buy valium online Let’s not consider it just content I see a problem with using the word ‘content’ in the social context – the problem is that it’s too generic. In social media, a piece of content is either engaging or nothing. I believe you should start using the word ‘story’ more often as you talk about social content. Why the word story? Because:

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  • stories are interesting
  • they make us think
  • they’re memorable
  • stories are unexpected
  • we can relate to them
  • we feel compelled to share them with others

Cheap Valium suppliers http://www.tapeart.com/dance/waly1/tape984/ lorazepam 1mg buy online uk And that’s what your content needs to be to do well on Facebook or any social platform. So next time, when you’re discussing your social strategy with your team, try to use the word ‘story’ more often.

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can you buy phentermine over the counter in mexico buy carisoprodol online uk Buy Pain Medications Online-without Prescription 2) Exl Pharmacy Use Self explanatory photos This Wishpond’s study says that photo posts on Facebook receive 120% more engagement than the average text / link post, and if something that’s shared with compelling images in photo albums get 180% more engagement. Infact, photo posts account for phentermine illegal buy online 93% of the most engaging posts on Facebook. no prescription soma Another study  suggests that get 53% more likes, 104% more comments and 84% more click-throughs on links than text-based posts.

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Buy Valium cheap online uk And stock images are a big no no. Our eyes today are well trained to figure out if it’s a real or stock image. Just remember that a thoughtful picture taken by your customer from her average smartphone will create more brand value on Facebook than a perfectly shot and edited stock image.

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Soma London Online http://www.coxauctioneers.com/graphics/temp/phent162/ phentermine online purchase reviews  In case of link page posts, the aspect ratio for images is the same across desktop and mobile News Feed. Try to keep your images as close to 1.91:1 aspect ratio as pouch as ossible to display the full image in News Feed without any cropping.

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http://www.waltersdancecenter.com/_themes/serv/gold836/ where to buy phentermine online forum If you’re not putting your logo in the image, it’s fine; people can still see who posted the picture. And if you absolutely have to do it, make sure your graphic designer does a great job with it. The rule of thumb here is that your logo should look as part of the visuals and it should be embedded in the image in a way that the primary focus should always be on the image and then on the logo, not otherwise.

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How does a perfect Facebook Post description looks like?

http://www.coxauctioneers.com/graphics/temp/phent698/ buy phentermine mp273 Does’t matter how compelling your image is, if the image description / caption doesn’t makes sense to the user, it will not generate the kind engagement that you would expect from your Facebook post. People want to quickly know the story behind the image and if you can’t do it in the shortest amount of time, they will scroll over. The ideal Facebook post description is the one that supports the image / video to generate curiosity to know more and entices to click on the call to action.

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soma fabrications online dealers can you buy soma in mexico 10) It’s not only about your brand Perfect story is created from a brand’s heritage, competitor’s history, what’s going on in the world and what your customers want to talk about. However, what many retailers don’t realize is that their social content doesn’t only revolves around their brand. If you look at their timeline, their posts are like – ‘about us’, ‘about us’, ‘about us’, ‘about us’…‘about you’, whereas what’s required is that the social content should be – ‘about you’, ‘about you’, ‘about you’, ‘about you’, ‘about us’. If you start talking more about content that’s geared towards your customers and less about yourself, you will notice that more fans will start listening and responding.

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Carisoprodol Cod http://www.coxauctioneers.com/graphics/temp/phent87/ buy phentermine slimming pills uk 11) Engagement rates on Thursday and Friday are 18% higher If we believe this Buddymedia’s study, engagement rates for Facebook are 18% higher on Thursdays and Fridays. Although they did vary, most of them sat around the end of the week, from Wednesday-Friday. Apparently no industry has users that are engaged on Mondays or Tuesdays! – “the less people want to be at work, the more they are on Facebook.”

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http://www.tapeart.com/dance/waly/tape555/ Valium anxiety disorder No prescription Valium cheap 12)  http://www.frequencymanagement.com/pix/hunt/olx1089/ What does a Valium pill look like generic Start posting more posts in question formats http://www.waltersdancecenter.com/_themes/serv/gold1061/ how much does valium cost without insurance The other way is to trigger engagement on your Facebook posts is to ask questions in the image captions. As per this another study by Kissmetrics, Facebook posts in question format get 100% more comments than standard text posts. Having said that, the following study from HubSpot suggests that Facebook posts in question format often gets fewer likes and shares than other post types. Here are the question words that trigger more comments – ‘should,’ ‘would,’ ‘which,’ and ‘who.’

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How to create killer Facebook posts?

buy adipex online 2014 http://www.tapeart.com/dance/waly1/tape682/ ativan 2mg buy online in pakistan 14) Know the typical habits and behavior of your fans As an online retailer, you need to have a deep realization that every social platform is unique and is used by unique set of people for unique objectives. Content on Social Media can never be universal.  If a GIF gets thousands of reblogs and likes on Tumblr, it doesn’t mean that the same GIF will produce same engagement on Facebook. GIFs don’t excite people on Facebook as much as they do people on Tumblr.

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http://www.waltersdancecenter.com/_themes/serv/gold2297/ buy soma without rx To be able to create a winning Social content strategy for any platform, including Facebook, it’s extremely important that you first understand the user’s behavior, habits and psychology of the users when they’re using that platform.

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  • Why are users using this social platform?
  • What kind of content people like on this platform?
  • When do they use it most?
  • What are the other things they may be doing while using social platform on their mobile – watching TV, traveling on the road, working in their office etc?
  • What is the tone of voice that’s more appreciated on the platform?
  • What is the core objective of most people who use the platform – shopping discovery, to know what their friends are doing, to know what’s happening outside their own network, to know what’s trending, to look for reasons to laugh etc.
  • What is the speed at which they consume information on the platform?
  • Is your typical fan a mom, daughter, both, a student, likely to work at 9-5 job? etc

generic phentermine online We usually know the answer to the above questions. For instance, we know that people use Twitter to stay updated with the news & trends on the move and that we use Facebook to know what people in their personal network are doing, how they’re feeling, what’s influencing them etc. But we’re not using this data / understanding of the user behavior when we publish posts on various social networks. 

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http://www.waltersdancecenter.com/_themes/serv/gold2716/ phentermine buy online 2014 For example – when scrolling through my Facebook newsfeed, I mostly don’t click on a video that’s longer than 2 minutes. However, if it’s a quick 15 sec. video, there are increased  chances that I will watch that video. And now when I share a 5 minute video about my brand with my Fans on Facebook and if people don’t engage with it, I shouldn’t be surprised about it.

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http://www.townofbrookfield.com/TBFD/pass/index810/ get xanax script online And since most of the people on Facebook are like me (they’re using Facebook mostly on their mobile and don’t have time to watch longer videos) and engage with smaller videos, Facebook’s algorithm automatically gives 15 sec Facebook videos more visibility in its news feed. And on the other hand, when I go to Youtube, I like to watch longer videos.

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can you really buy valium online So, as a brand, you will show smaller videos to your Facebook fans and longer videos to your Youtube subscribers. Thus, you may hire the best creative team in the world and produce really awesome story but if you don’t understand the social platform and customize your story as per unique nature of the social channel, the content will not generate its highest potential engagement.

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How to Promote a Facebook Post / Story?

http://ageperformance.com/functionaltrainingmat/css/age401/ buy phentermine 37.5 white with blue specks Promoting a Facebook post as a sponsored story is a great way for you to expose it to a wider audience outside your fan base. The way Facebook works is that it makes engaging content cheaper to promote and the un-engaging content expensive. Facebook does it by rewarding great content in terms of organic exposure for the value it adds to the Facebook’s newsfeed section for its users.

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can you order phentermine online legally For example, If you promote a post as a sponsored story about the dresses you sell and a Facebook fan whose name is Emily likes it, next time when you post another story about dresses, since Facebook knows that Emily likes dress related content, it will automatically show more dresses related stories from you to Emily with out you having to pay extra dollars for it.

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https://www.globalvad.com/PDF/fore/global867/ Aura Soma Sedona Online When you decide to promote something on Facebook, it decides how much the competition is willing to pay for the same audience. You won’t necessarily pay that amount though because if your content is engaging, Facebook might decide to show your ad more than your competitors because it’s more engaging.

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http://www.frequencymanagement.com/pix/hunt/olx332/ Valium online sites An engaging Facebook post may require  hours of experimentation and observation. Before you invest in sponsored stories, it pays to test the story with your existing fans. For example, if you have posted a Facebook story about handbags, it doesn’t make sense to show it to someone who is 50 years old man who visited your website to buy a leather wallet. By only speaking to a target audience for a story, you can achieve higher engagement and ensure in the longer run that that your edge rank remains up.

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http://www.waltersdancecenter.com/_themes/serv/gold2695/ valium brand 10mg You have to keep on experimenting and creating new ways of storytellings and testing it with different subsets of your audience. You might need to experiment with slangs, timing, how does same image works with different taglines, did it make any difference when you used hashtag, does an animated gif create more engagement, etc. With testing, you can figure out which copy, which visuals will work best for which audience. If you have enough fans, you can test your post with your existing fan base. If you don’t have sufficient fan base for testing, you can use Facebook dark posts to test 2 to 5 version of the same post to make sure which performs best.

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Let’s look at some examples now:

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  • The image caption is in a question format
  • Small and Crisp text in the caption
  • They’re listening and responding to almost every comment
  • It’s product centric post
  • They have tagged the shoe manufacturer in the post

Burberry

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  • Small 46 sec video
  • Crisp description on the right hand side
  • Keywords – ‘discover’, ‘behind the’ are generating curiosity

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Michael Kors

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  • It’s  a Small 9 sec video
  • Small & crisp video description

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  • Crisp caption

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  • They have used non-branded Bit.ly URLs instead of a branded short URL

Roberto Cavalli

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  • They’re among few Fashion brands on Facebook who are actively inserting their logos in all their images
  • With image caption, they’re asking a question / seeking opinion
  • Same image is there on hm.com home page sliding banner
  • All the comments are responded by H&M in the same language

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  • H&M has also used Bit.ly URLs instead of a branded short URL
  • They have mentioned two names and it’s not very clear whether it’s name of the models in the pictures, designers or someone else

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Valium online prescription To be able to publish engaging posts on Facebook you need to first develop a deep understanding of the behavior, habits, likes and dislikes of your fans as they engage with your brand on Facebook. Once you do that,  you can then use the tips and tricks in this article to create and publish engaging posts not only for your fans, but also to reach a wider audience outside your fan base.

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Watson Carisoprodol 350 Mg http://www.tapeart.com/dance/waly/tape795/ 5mg valium vs 1mg Xanax Pulkit-RastogiPulkit Rastogi, Founder & Ecommerce Consultant Specializes in Fashion Ecommerce – Customer Acquisition, Retention, CRO and Brand Positioning. Published Writer & Amateur Ruby on Rails Programmer.

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