Learn the smarter, faster, easier ways to build a successful online fashion brand
Start-up Guide for Online Fashion Retailers
Learn the Rules & Fundamentals to Start and Grow your Fashion Start-up into a Multi-million dollar Ecommerce Business


Do you want to make it big in Fashion E-commerce, but don’t know where to start? Do you have an online store but visitors exit your store without buying? Are you sitting on top of a pile of unsold stock? Are you spending lot of money on your website’s design, development, hosting & marketing, but not getting any real return? You and your team work hard every day but your business isn’t making any real progress. If yes, then it’s time to be a MINIMALIST.


Minimalist is about doing less and simplifying e-commerce without forgetting the golden rules of fashion. Minimalist is taking right steps at the right time. Minimalist starts with streamlining the business at ground level. It’s about being laser focussed. Being Minimalist begins with mastering your core category instead of trying to sell everything. Minimalist empowers you to compete with the biggest brands out there and build a loyal and growing customer base.

Minimalist is manufacturing locally and using ‘local’ as an advantage. Minimalist is about connecting with your customers at an emotional level and building trust before showing them ‘Add to Cart’ button. Minimalist is about converting more and more visitors into long term customers. It’s about selling, tweaking, and constantly innovating. Minimalist delivers just what your customers need and eliminates anything they don’t. It gets you there faster.


With MINIMALIST, we will tell you about the rules of the game and how to win at it. We will tell you exactly how to go from small online boutique to a high selling fashion label.

You will learn things such as:

Why should you work with smaller, local manufacturers early on?
Why should you develop a core product category instead of trying to sell everything?
How to compete with bigger, established fashion brands out there?
How to dramatically increase your online marketing ROI?
Why building an e-commerce website doesn’t have to be the first step?
Why should you price down one of your products?
Why should you hire people from your target demographics?
How to be consistent with your brand communication?
Why it pays to price your products 30% lower than your hero brand?
How to ‘actually’ use differentiation marketing?
How to increase perceived value of your brand?
How to connect with your customers at an emotional level?
How to convert more visitors into long term customers?
How to make your brand omnichannel from ground-up?
How to gain momentum and get your stock moving quickly off the shelf?
How to create invisible sales funnel for the visitors on your website?

…and that’s just the tip of the iceberg. There are more than 50 essays about Fashion E-commerce in this ebook. The focus is on the bigger picture. We will tell you where to start and how to pick the right direction.

We won’t bog you down with cheap marketing tricks. We’ll stick to the established business ideas & philosophies relevant to the business of fashion which drives several successful fashion business out there.


 1) Build a solid product
What’s your core product?
Less categories, less mess
How much inventory?
Manufacture locally early on
Work with a small manufacturer early on
Your products should seem to belong to same family

2) Build a solid brand to sell your products
What’s the big idea?
Build a solid content strategy?
What’s your brand’s personality?
Show what makes you ‘remarkably’ different
Associate your brand with certain lifestyle
Tell your story
Consistency is everything
Hire people from your target demographic

3) Position your brand
Sell something exclusive
Price down one of your product
Who is your hero brand?
Mark your average prices up

4) Enhance the perceived value
What’s the perceived value of your brand?
Product pictures that convert
The thing about product descriptions in Fashion Ecommerce
Show product packaging to increase the perceived value
The product pictures should match the delivery experience

5) Build a shopping friendly website
It doesn’t always have to be the first step
Start Offline
Ignore details early on
White spacing
Don’t sell on your home page
Create a clear sales flow
Welcome Page
Home Page
Product Search
Product Page
Shopping Cart & Checkout
Optimize touchpoints

6) Build trust points
Go beyond security seals
Show honest product reviews
Customer stories

7) Connect with your customers emotionally
Don’t sell like you would sell a camera
Emotional Ecommerce
Stay new
Use your about page

8) Build momentum, rotate your inventory

9) Gather data, personalize and improve
Gather data
Chats & Surveys
Net Promoter Score (NPS)
Know your top customers and treat them like VIPs Conclusion


“The impediment to action advances action. What stands in the way becomes the way.” — Marcus Aurelius

There could be ‘n’ number of reasons why you think you can’t be successful in online fashion, for example – The market is too saturated, I am not a fashion designer, Inflation is killing all my margins, I don’t have enough money, I don’t know Online marketing, I am not technical, I can’t find the right team…etc. Lot many times you find yourself stuck, stymied, frustrated by these invisible scripts running in our mind. But it needn’t be this way.

The business concepts explained in this guide were followed by the icons of Fashion Ecommerce industry — from Sophia Amoruso (Founder, NastyGal.com) to Angela Ahrendts (Past CEO, Burberry.com) to James Lillis (Founder, Blackmilkclothing.com) to Susan Koger (Co-founder, Modcloth.com) to Andy Dunn (Founder, Bonobos.com). Faced with impossible situations, they found the astounding triumphs we all seek but they turned obstacles into opportunities and eventually became successful.

These retailers are selling clothing directly to the consumer at higher gross margins, without fixed retail costs and above all – low customer acquisition cost.

They all share a common trait; they are tech savvy non-technicals and understand how to leverage the ‘new’ internet and especially social media as a marketing & distribution channel. They sell more than just clothes, they sell an experience. Instead of trying to sell everything to everyone on the internet, they mastered a core product category and build a profitable and sustainable business around it.


You’re an entrepreneur, fashion designer, blogger, fashion enthusiast, online marketer working on a big fashion e-commerce idea. You realize that standard e-commerce & online marketing rules don’t apply to your business. And you want to build more than just an average online store…a profitable and sustainable fashion business. Or maybe you’re not yet on board with e-commerce or fashion retail business, but you’re eager to learn more and embark on the fashion journey. If this sounds like you, then this guide is for you..And yes…especially if you want to increase the sales of your online store by couple hundred thousand or even millions, with a more established approach that works.

The principles and frame work mentioned in the MINIMALIST can be applied to the ecommerce side of the following industries within Fashion, including – Apparel, Jewelry, Accessories, Eyewear, Beauty, Skincare and many other Luxury categories of fashion.   


We offer a satisfaction guarantee. If you make the effort and for any unlikely reason MINIMALIST doesn’t lives up to your expectations, drop us an email at [email protected] and you will be refunded up to 60 days from your date of purchase.

But we promise, the investment you make in familiarizing yourself with the ins and outs of fashion ecommerce will pay off, now and in the future. Use the information in this guide to your advantage, you’ll instantly be leagues ahead of most of the e-commerce pack. You have to just stick to the basics of business & fashion and use Internet creatively to always stay ahead.



– 115+ Pages of Minimalist Guide – A convenient checklist for you to use when implementing the guidelines – 60 Days Money Back Guarantee – Support via. Email



 The business of selling clothes runs on the equation of need or demand; demand for ‘nice’ & ‘affordable’ clothes which can be bought conveniently from the comfort of home using the internet. On the other hand, the business of fashion runs on the ‘desire to be in vogue’. It relies on catching and cashing fashion trends. Both these businesses have different audiences and require different styles of running a business. MINIMALIST guide is based on this same fundamental difference. 

When we created this guide, I hoped that if I combine all my knowledge and experience down into one useful resource — one that breaks today’s building blocks of Fashion, E-commerce & Marketing and makes e-commerce scene seem a little less daunting to startup retailers.


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