I just received my copy and after going through the first chapter, I know why the previous 2 editions of this book have done so well as a textbook in college and universities around the world, such as:
It covers so many dynamics of the fashion industry, from raw materials to product management to fashion photography to visual merchandising to online marketing…it covers the full spectrum of the industry, as it is now in 2015. Not only it’s a great resource for anyone in college looking for a dream job in Fashion, but also for someone just starting a new venture. Thanks once again Michele. Many students contact us for career related advise. Your book also lends credibility to the cause.