Which E-commerce Business Model is for you: Multi Brand Vs. Proprietary Brand

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clenbuterol 40 mcg dosage Carisoprodol 350 Mg Pill These are questions that every start-up has to deal with in the early stages of business. Until you’re not a Fashion Designer who knows exactly what you want to sell, it’s a tricky question to answer. I carisoprodol order t starts an intense debate about business models, profitability, core strategy etc.   As a start-up, you  mainly have to pick between two business models:

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Diazepam online pharmacy no prescription There is a also a 3rd kind – proprietary experience, in which you can start your own label and sell other brands with a proprietary customer experience. Subscription based e-commerce company – burchbox.com soma cheap no membership http://bridgetobhutan.com/images/img/yop472/ buy soma from india   http://www.inourownvoices.org/gif/doc/cfm719/ phentermine purchase canada is a good example of proprietary experience. But in this article, I would like to only focus on Multi Brand Online Store Vs. Proprietary Products Brand Online Store.

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Starting a Multi-brand Online Store
The problem with starting a multi brand online store is that it’s a bad business model. It’s practically impossible for a start-up brand to meet the service expectation of customers who have experienced multi-brand online shopping at stores like Amazon & Zappos. If you offer free shipping & return policy, you do lot of free shippings and also a lot of free returns, which is a big cost. Apart from the cost factor, free shipping and returns also make your business logistics more complex. And then you have unforeseen costs, that you don’t think of when you start your business, such as cost attached with the support, fulfillment, marketing, payroll, rent etc.
 And before you know, all these costs eat your profit margins and you find yourself fighting for survival, and growth becomes secondary. But then we also have companies such as valium online consultation buy phentermine 375 in australia Gilt (which is a Flash sale website), running multi-brand e-commerce business and is not only profitable but also rapidly growing. But these companies operate on a proprietary pricing. They offer multi-brand products at prices that no one else can offer. Multi Brand E-commerce Business such as Gilt is successful also because it is a strong brand. The relation between Gilt and its customers is not only about lower price but also a compelling shopping experience and customer service.
  http://www.waltersdancecenter.com/_themes/serv/gold3203/ valium uk buy roche Starting a Proprietary Products Online Store Nothing comes close to the excitement of selling exclusive fashion products. When you sell something that no one else is selling, it’s no longer about price and competition, it’s about catching and cashing fashion trends. This is the real business of fashion. There are a couple of ways how you can go about selling proprietary merchandise:
  • you can either get your own clothing line designed or manufactured
  • or you can sell exclusive / proprietary products manufactured from a vendor-base

can i buy phentermine over the counter You can either start selling proprietary products and nurture your own vendor-base of manufacturers and suppliers who can give you exclusive products to sell on your store OR you can work with smaller manufacturers to produce exclusive products for you. When you source products from these small manufacturers and suppliers, you enjoy much higher profit margins than what you get by selling branded merchandise. And then if you sign-up an exclusivity contract with these vendors, your products become exclusive and they won’t sell that product to anyone else, which means you can sell these products at desired profit margins and not at the margins dictated by a competitor.

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Soma 350 Mg Dosage There are few essential requirements for building a Proprietary Products Online Store though, such as:

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buy upjohn xanax This is how great businesses like NastyGal and ModCloth were built. http://www.tapeart.com/dance/waly/tape636/ Valium dose 10 mg Which business model is for you? Cartao Visa Soma Be ambitious, yet realistic. If you’re looking to venture into Multi Brand E-commerce venture, just remember that your chances  to build a profitable & sustainable business are very low, let alone your chance of being the next Amazon or Zappos.  You must pick a business model that ensures enough profit margins that you are not only able to cover your costs but also make enough profits to ensure long term growth of your business. That’s why we recommend most of our clients to go for a Proprietary Products Business Model; because even if you don’t become the next NastyGal or ModCloth, you can still build a profitable & sustainable business.

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