51 Blogging Ideas for Online Fashion Retailers: The Art of Creating Insipring Content

generic valium tablets Inspiring Content for Fashion Retailers “Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” – Coco Chanel. This article is in continuation to our previous post – How to Build a Great Online Fashion Brand – 34 Things that Really Amazing Fashion Retailers Do where we spoke about few branding ideas from online fashion retail industry. In this article, we would like to go a step further and talk about things that these amazing fashion retailers do to produce inspiring content and use it as a branding instrument.

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http://www.jonahsaquarium.com/misc/data/image227/ buy klonopin online reviews To build a successful fashion ecommerce brand, you need a compelling product and then you need compelling content to sell that product. You have to produce a lot of engaging content everyday; content that has the ability to envelop your customers in a specific mood. You need to be the source of their inspiration. If your content is not inspiring, it’s nothing. As a Fashion ecommerce brand, there is only so far you can go without mastering your content strategy. It can get overwhelming, especially for any company starting-up trying to produce engaging content on a regular basis. You can easily run short of ideas in few days or months of starting. This lack of innovation in content shows-up on startup brands in the form of low social media following, poor backlink profile and negative ROI on paid & organic promotion. The way Internet is operating now, the chances of a start-up brand to make big without a concrete content production strategy is very narrow.

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cheap xanax for sale http://www.coxauctioneers.com/graphics/temp/phent737/ phentermine buy in mexico What do you need to create inspiring content? valium xanax online pharmacy Creating inspiring content requires time, money and talent. You need important skills such as copywriting, graphic designing, typography, photography, beauty (hair & make-up) etc. But even to use these skills to produce content, you yourself need to be inspired first. You have to be source (creator or curator) of things that can be felt; things that can get you inside the mind of your customers. These are things that your customers see and get influenced from every day; such as art, music, food, travel, architecture, decor, beauty, craft, nature etc. If you can be source of these inspirations, you will have their mind share. You will be able to make your own class as promoter of a lifestyle that’s inspiring to your customers. This inspiration can literally come from anywhere – a French film you saw last night, a friend’s photograph on facebook, punk rock ephemera, an art magazine, vacation with family, ’70s typography, patterns, shape of the cloud, everything about New York City, minimalism, modernist architecture, fashion of course! And the list goes on. All you to have to do is be open.

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buy phentermine usa online In this article, we have curated few examples of how fashion retailers (from start-ups to retail giants) are using content to inspire their customers into becoming raving fans. We’re hoping that these examples exercise your brain muscles to produce high quality editorial content and you find yourself in a better position to streamline the content production of your company.

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#10 Share the movies you love and what you love about them
#11 Inspire your readers using comic characters
#12 Share your point of view about celebrity moments
#13 Share your Fashion Inspiration
#14 Share your holiday experiences and aspirations
#15 Wish them on every festival and special days
#16 Wish them a happy weekend – TGIF Quotes
#17 Give them horoscope predictions
#18 Share your care tips
#19 Share Inspirational Quotes
#20 Put yourself in someone’s shoes (if you were another girl or guy!)
#21 Share your routine
#22 Share what’s in your bag

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#25 Show craftsmanship behind the product
#26 Share life of artists
#27 Inspire people with architecture
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#50 Invite honest product reviews from your customers
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buy soma generic A compelling product is the core of any successful online fashion brand; and on the Internet – it is only as good as what your content makes of it. A good place to start is to produce content for the product that you’re trying to sell. 

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Soma 350 Mg Withdrawal phentermine for sale cheap 1. Use lookbooks to launch new collection Lookbook is one of the visually appealing ways to create content that shows your products or services in action. It makes a visual appeal to shopper’s senses and imagination. Lookbooks have evolved to become a popular form of social media content and way for merchants to engage with shoppers. A well-photographed, well-designed and well-marketed lookbook can be a great source of inspiration to your customers. ShopRuche shares their lookbooks in the form of wallpapers. While launching a new collection, don’t be afraid of adding new elements to your branding if you think they can help you win your customer mindshare.  

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buy klonopin 6mg order cheap klonopin 2. Shoot Style Videos Style videos are Lookbooks in video format. Depending on your budget, these videos can be shot in-house or also be outsourced to a creative agency. There’s no better way to showcase products than by showing someone wearing them. For Anthropologie, this means featuring pictures of staff members wearing their apparel. The way you show your people wearing your clothes inspires your customers, while also enhancing the product’s perceived value. It makes more people want to buy from your store.

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http://bridgetobhutan.com/images/img/yop428/ Soma FREE CONSULTATION ~ Soma UPS COD If you only talk about your business, your voice might become monotonous to your customers. Look beyond; show them the human side of your brand. There are things we all love doing – our interest or necessities; things such as food, travelling,music, movies etc. Talk about them.

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buy soma free consultation Share your thoughts on how you would put together outfits of a character from attainable pieces. Try to interpret and illustrate the character based on what they wear. You can use Polyvore sets (from your own store or outside) to direct people to how your readers can get that look.

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Festivals are days of opportunities for your brand on Social Media. Make a calendar of the days when you want to wish your customers. Make exactly as much effort as you would if you were wishing your loved one.

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We all love weekends. For most of us, it means two days of break from work, time for the family and time for ourselves. Most of us have it planned in advance or we are on a look out for fresh weekend ideas. So, Friday evening is your chance to get witty. Wish people a happy weekend, share your weekend plans and ask people about their plans.

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It’s arguable that whether or not astrology is something we all should believe in. But regardless of how accurate astrology predictions are, we all want to know how our future is going to be like, in coming days, week, year or entire life. Retailers such as FreePeople fulfil the same emotional craving of their customers to know future by posting beautifully presented horoscopes to their blog.

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Many people don’t know the best ways to care for their clothes – whether weatherproofing their shoes to scotch guarding purses and jackets. Share new ideas on how do you care for clothes and other style possessions to keep them in lasting condition?

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We all love things that are just not us. It’s a fantasy which is worth sharing. What would you wear if you were another girl…or guy?

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How do you get dressed every day? What beauty products do you use daily? What products do you use? Share your routine with your readers.

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There is always a mystery about a bag because in real life you can’t just dig in to someone’s bag. It’s private and thus a bit mysterious too. If you’re a blogger, fashion business owner or fashion & style enthusiast, take pictures and write about it – people would love to know what you carry in your bag.

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Art

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Gardening is one of the most natural and purest forms of creation. It’s a symbol of life, beauty and nature. And gardening moments when captured on camera make beautiful stories.

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Identify the weather that you relate your brand most with. You can create great intriguing stories about weather.

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While Fashion (especially at the luxury end) always has a luster. It can never solely be about a price tag, but quality too. Yet somewhere along the way, vast majority of retailers never communicate this facet of their brand in their communication. They understand the meaning of quality but they don’t communicate this ‘understanding’ of what truly makes for quality in their work. This is where your ability to tell a story as a brand becomes so important. You should create content to communicate your ‘understanding of quality’ of the product that you’re trying to sell. By creating such content, you sell you on the craftsmanship that went into the creation of each garment and each accessory. You need to assure them that there was a artisian involved who worked carefully, lovingly, painstakingly to bring the product to life.

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There are some amazingly inspiring artists out there whom we come across in our daily lives (both online as well as offline). Share them with your readers/customers, share their lives. It can be an indie designer, a local music group, a street artist, cook, a photographer etc; anyone whose work you truly admire. Interview them, share their work on your blog and Social Media.

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Architecture has the power to create, inspire and connect people to their surroundings. By producing content that shows your appreciation for architecture (if you genuinely have) as a brand, you can position your brand as artisan.

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If you’re in fashion, you’re mostly dealing with women and ‘most’ women like to habitat in beautiful decor. If you can show them new ways to make their surrounding more beautiful, they will remember you. It can be something as simple as presenting a collection of ceramics or tips to making a perfect yoga space in house. xanax legally online order 29. Share the history of Fashion If you go back in a time capsule, there is a lot to get inspired from. Use wikipedia, go to local library, text books etc and learn about the clothing from some of your favourite periods. Write about your favourite fashion figures from History – Marie Antoinette, Georgiana Cavendish, Geishas, Bonnie Parker etc.

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You can help your customers fulfill their desire to achieve a beautiful skin and body. Give them skin and body care tips on your blog.

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There is a deep connection between fashion & music. A sound can radiate through your mind and bring back memories, colors, smells, anything. All you have to do is listen. Sound of music paints different pictures in our minds.  Time and time again, the intangible sound of music manifests itself into an image.

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Some fashion retailers have taken their musical inspiration to the next level by collaborating with artists and created huge mutual brand following. You too can find some real gems playing in a street, a friend’s party or a bar. Buy them a drink, try to make friends with them. Share their story on your blog, share their music, what they wear, dedicate a look book to them. If your customers like them and listen to their music, they’re more likely continue to listen to your brand as well.

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Models who pose wearing your fashion line are important part of your business. Create content to let your customers know your people in person.

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Whenever you have a party in your company, it’s your opportunity to create stories. Tell stories of style and lifestyle from the party. Give opportunity to your customers to LIVE, LOOK, MAKE, ESCAPE and be inspired from your party pictures, videos & stories.

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Anthropologie gives a glimpse into its events through Instagram photos. These photos give followers a chance to see what’s happening at promotional parties and gatherings.

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One of the benefits of Corporate Social Responsibility (CSR) is its ability to build and enchase your business’s image and reputation. So, Take social responsibility and share it. Jack Wills has done a great job in presenting their Malaria No More Campaign.

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Behind the scene content is excellent material to spread on social media. With this type of content, you give insight to your customers about all the action that went behind the closed curtains in your office.

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Use Illustrations to take your customers where you can’t take them with photography alone. With the beauty, sophistication, or wit of these illustrations, persuade one to desire the lifestyle you’re selling on your store.

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Collaborate with water color illustrators and show your imagination. With water colors you can show your customers, the colors of fashion which they don’t see too often in their daily lives. Such creatives can help you leave a lasting impression on your customers.

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There is a lot your brand can express with the help of this type of art. Doodling is a great, fun way of expressing yourself. But since everyone with little sketching skills can do it, it’s often underrated form of art. Doodles can actually be a source of inspiration for serious Fashion enthusiasts.

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There’s something magical about watching a photo move. Gifs started out as a nerdy internet trend, but they have steadily gained popularity among the fashion enthus. Many fashion retailers have made use of this attention-grabbing file format and created viral material for their Social Media properties. NastyGal shares the interview and work of Zoe Burnett in the Artsy Fartsy series on their blog. For more Gif inspirations, you can checkout NastyGal on Instagram here. Rebecca Minkoff shares their favorite art on their blog.

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Company Pages

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cheapest 2mg xanax klonopin buy 44. Spice-up your about page with team biographies
Customers want to know with whom they are dealing with and they appreciate transparency.  People who’re selling behind the scene need to be excited and their excitement & passion for the business must show on the website. Show them the people behind the brand who are running the show. Tell them your story on your ‘about’ page. Show the pictures and small biography of your team. http://www.inourownvoices.org/gif/doc/cfm46/ phentermine dr online 45. Produce rich content for careers section
ASOS has done a great job in producing rich content to attract right workforce for their own brand.

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While e-commerce itself is maturing day by day, customers still take it with grain of salt. There are aspects of it that can’t be changed due to its sheer nature. While customers have the opportunity to buy clothes from the convenience of home but there is no way for them to be 100% sure that what they are ordering will fit them. Fitting remains among the prime concerns of the customers when they shop online. And when not handled well, it’s a source of additional cost for retailers as the orders with incorrect sizes from customers translate into support, and return requests.

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User Generated Content

Soma CHEAP COD ~ Soma FEDEX DELIVERY This perhaps is the most important section of this article, where we will give you some ideas on how you can open stream for high quality user generated content. User generated content not only pleases search engines but it also creates a hype around your brand. It makes your customers feel that they’re part of a community.

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http://www.ncbop.org/about/_store/doc644/ buy ambien france zolpidem canada online 47. Allow users to upload real life product pictures with tools like Olapic
NastyGal uses Olapic and Freepeople uses Instagram to manage their user generated photos. By integrating Olapic in your product pages, you can collect, curate and display high quality photos of your product that your customers are already posting on Facebook, Instagram & Twitter.

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phentermine cod� buy phentermine a159 48. Invite your customers to share their creativity
ModCloth launched a line of designs created and voted on by their Facebook community through their Make the Cut contest. The winners include high school students, aspiring fashion designers and some regular customers. The contest was developed as part of their ‘Be the Buyer program’ that offers users the opportunity to select which items will be sold on ModCloth.

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Olapic is a great tool to show user generated photos on your store. With this tool, you can collect, curate and display high quality photos of your product that your customers are already posting on Facebook, Instagram, Twitter and more. It’s used by the likes of Nastygal to allow their customers to click their own pictures wearing the dress they just bought. It’s a great way to engage with your existing and potential customers.
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Valium online shop The Art of Trench The ‘Art of the Trench‘ is a popular example of UGC by Burberry. With ‘Art of Trench’ they created a new point for interaction with customers as they gave them a platform to upload pictures of themselves wearing the trademark Burberry trench coat and see & interact with other customers who bought a trench coat.

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If you’re in retail, you probably know the importance of showing product reviews. Reviews can greatly influence a buyer’s buying decision. Thus many retailers moderate only positive reviews to display on the product page irrespective of whether or not the product is right for the customers. Unfortunately, you can’t go too far with this kind of opaque approach as you will fail to build trust for your brand. Brands today have to be completely honest with their customers. The objective of showing reviews shouldn’t be to sell a product but to help customers make a wise buying decision, even if it means allowing negative reviews about the product that you’re selling. Returns & refunds are expensive – if you allow your customers to know both positives and negatives about the product before purchasing, you will be able to save money from return orders and refunds.

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With ‘Be the buyer’ program, ModCloth enables its customers to either vote a product into the inventory or skip it.They simply post a product from places like ETSY on their blog and let their customers comment vote in its favour or against it. If it gets thumbs-up from the community, they go ahead and actually get it made. Similarly, with programs such as ‘make the cut contests’, the message Modcloth gives with their ‘Make the Cut Contests’ is ‘You came. You sketched. We produced’. They give a theme to their community and ask them to submit sketches of creative, wearable styles that fit the theme. The rewards they offer is engaging too – $500 per winning sketch and the product is named after the winning customer who designed it.

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How about you? Do you have some content ideas to tell? We’d love to hear them in the comments section below!

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