Conversion Rate Optimization & Brand Positioning
Are your customers leaving your website without making a purchase? We can increase the conversion rate of your online store and make it more profitable with our specialized Brand Positioning & Conversion Rate Optimization service.
1) Brand Positioning
With right architecture & targeted content strategy, we can create your website’s sales funnel and also help you position your brand clearly for your target audience. As part our brand positioning service, we will help you effectively communicate various important aspects of your business including:
- What makes your brand ‘remarkably’ different
- Defining a clear target audience
- Why customers should buy from your store
- Core Product category communication
- Perceived value optimization
- Copywriting related recommendations
- Value adding services
- Creating sales funnel on the website
- Customer engagement using user generated content
2) Conversion Rate Optimization
We will analyze your website and present our recommendations that can help you improve the conversion rate of your online store and convert more visitors into customers.
Scope of Work
- Website Usability – To ensure that your website is easy to use. We will perform a thorough usability testing on your website, including search, add to cart and checkout process.
- Architectural Improvements – We will share our recommendations related to information architecture of your website, including navigation in header, footer and architecture of core pages.
- Touch Point Optimization – We will help you identify and improve the user experience of the user at critical touch points of the website at which your customers communicate with your brand. The example of such touch points are – home page, welcome emails, product search results, login area etc
- Traffic Source optimization – We will review your traffic sources and share our recommendations to help you focus on highest converting traffic channels.
- Customer Intelligence – We will help you survey your visitors and customers about their shopping experience to understand their pain areas, opportunities for improvement and gather various data points to support our CRO recommendations.
Here are the deliverables you can expect as part of our CRO Consulting:
- CRO audit
- Googe Analytics Audit
- Wireframe of core pages
- Customer Intelligence Report
- Compiled list of CRO action items
- Change management report
If you decide to engage us for website’s brand positioning & conversion rate optimization, you will need to:
- Answer a survey
- Access to your Google Analytics Account