Customers are everywhere. What sets apart a good brand, is its ability to be able to connect with customers in a non intrusive manner. In a world where people are glued inseparably to their smart phones, it makes perfect sense to reach out to them where they like to hang out. The two places that your customers are currently hanging out are Social media and Messaging apps. Brands are using the social media route of meeting potential customers in a major way, but the messaging apps route seems to be underutilized.
Enter conversational commerce! Conversational commerce is the conversations that happen between brands and customers leading upto a sale. Conversational commerce is usually powered by an artificial intelligence (AI) assistant or humans, or sometimes both. READ MORE