About Us



We’re an Ecommerce Consulting Company. Across all of ecommerce verticals, we specialize in Fashion Ecommerce. We design & develop ecommerce websites, promote them on the Internet and turn them into amazing Online Fashion Brands.

We work closely with our clients to understand their market, customers and create winning customer acquisition strategies. We have helped many clients around the world in increasing their sales by increasing  their conversion rate and accurately position their brand for their target audience. We openly share what we learn instead of keeping it like a secret for some secret strategic advantage. We seek every opportunity to write, teach, and speak about what we do and what we learn, and that’s one of the bigger ways how our clients find us.

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Pulkit Rastogi
Founder & Ecommerce Consultant

Pulkit Rastogi is the Founder & Ecommerce Consultant at I Love Fashion Retail. Pulkit has a proven track record of accelerating revenue growth of several ecommerce businesses. With a strong experience in Fashion Ecommerce, he excels at designing shopping experiences, in-bound marketing, brand positioning, ecommerce conversion rate optimization and demand creation.

Although ‘sales performance’ is at the core of who he is as a marketer & ecommerce consultant, he believes brands need to stick to the basics by using differentiation marketing and storytelling to build a brand if they want to build a sustainable business.
His articles have been featured by leading companies & publications, including Forbes, Moz, Fairchild Publications, Bloomsburry Publishing, BigCommerce and more.

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Deepika Rochlani
Marketing strategist

Deepika is ILFR’s marketing expert and oversees various ILFR marketing functions including Influencer Marketing, Social Media, sales enablement, brand positioning, and content marketing. Deepika is well versed in running both online and offline campaigns that improve ROI for Fashion businesses of all sizes. It’s her constant goal to implement exciting new marketing techniques and continually emerging marketing technology to help create 360-degree solutions for Ecommerce businesses.

She obtained her Masters in Business Administration from Edinburgh Business School, UK. Soon after which she earned her spot as a Pre-sales analyst in BGC Partners London.  She has a background in Brand Development, Risk analysis, Client Relationship Management, Product Design & development.

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Katie Barton
Fashion Copywriter

With a background in Fashion Copywriting, Social Media, and Brand Marketing, Katie Barton has proven skills crafting compelling content that will engage your customers.

Katie oversees all Ecommerce & Fashion Copywriting Projects at ILFR. She obtained her Bachelor of Arts in journalism from The Master’s College in Los Angeles, California. During her time as a student, she began marketing a wide variety of clients around the world, including fashion labels, jewelry designers and law firms. Since then, Katie has gone on to work with leading fashion retailers to develop their Social Media platforms and online reputation, strengthening their brands and driving both e-commerce and in-store sales.

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Start your project with I Love Fashion Retail. We’d love to work with you. When you’re ready to talk, contact us here.



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