I Love Fashion Retail Blog

Podcast Episode 1: Emily Harrison on Getting your Fashion line Manufactured in China or Anywhere else in the World

Emily Harrison & Jennie Engelhardt, Co-founders at Hare + Hart Few weeks ago I emailed some of you lovely people who are on my email list, asking about the pain areas of your business, to which I got an email from Kristiana from Fierce Finds, which is a mobile boutique based in Florida. One of her questions was that whether […]

How to Build a Million $$ Ecommerce Business With Zero Marketing Budget – My Take!

  I was reading this Shopify article – “How to Build a Multi-Million Dollar Ecommerce Business With $0 Marketing Budget”. While I enjoyed reading the article, and I love Blackmilkclothing as a brand for many obvious reasons, I found the title of the article to be somewhat misleading. I find it misleading because of some […]

What’s the Growth Strategy of your Online Fashion store?

Lately I’ve been spending some time with Fashion E-commerce entrepreneurs who are looking for business advice. Inevitably, the topic of growth comes up – “How can we grow our business?” When talking about growth, I see how many of us are overly focussed on marketing. We are looking for “Out of the box” ideas, those ninja techniques that will sky rocket […]

When customers don’t ‘feel’ like buying on your website

 What do you do when customers land on your website but do not buy? You have tried various things such as — slashing off the price, offer more discounts, improving search & checkout process, adding more inventory and what not in the name of conversion rate optimization but your conversion rate has refused to improve. Maybe you’re […]

Shipping Lessons for E-commerce Fashion Startups – Interview with Rob Martinez from Shipware LLC

Image source: Shipware LLC Every Start-up Online Retailer has to deal with this. An otherwise amazing seller with a brilliant range of products gets its first few orders from its newly launched website. The shipment boxes are personally packed and delivered with a lot of excitement and warmth. The customers are happy for all the […]