I Love Fashion Retail Blog

How Online Retailers can use Fashion Illustrations: Interview with Danielle Meder

With the increasing competition in the e-commerce market, online fashion brands are always on a lookout to make their brand look unique and more memorable. And in these photography saturated times, fashion illustrations can help you offer something fresh to your customers in different ways. So we had a chat with Danielle Meder of Final [...]

Fashion Copywriting: 13 Tips for Writing Product Descriptions that Will Get Your Customers to Say “YES”

Image Source: WiseGeek Amidst all the complexities involved in running an Online Fashion Store, retailers tend to forget that at the end of the day it’s about selling. They spend money on inventory, building a website, fulfillment and marketing to bring people to their website, only to show them products with cookie-cutter descriptions. Gone are [...]

How Fashion Start-ups can work with Influencers: Interview with Lenka Gourdie

Image Source: Sale Servant We stole Lenka Gourdie away from her busy routine to talk to us about Influencer Marketing. Check out her take on how start-up and emerging fashion brands can work with Online Influencers to boost their sales and brand awareness.  Lenka has over 15 years international sales and marketing experience from a variety of [...]

Third Party Logistics Vs. In-house: What’s the Right Path for Order Fulfillment for Fashion E-commerce Startups?

Logistics is the management of the flow of goods between the point of origin and the point of consumption in order to meet some requirements. – Wikipedia When we look at the successful Online Fashion brands, as fascinating as they may look from the outside, there is an extremely complex supply chain running these businesses. [...]

Videos for Fashion E-commerce Start-ups are Overrated?

Fashion is inherently a business that demands use of inspiring visuals to secure mind share of your customers. People tend to judge and build relationship with brands based on the visuals these brands feed them.  And thus, Fashion brands have to make a steep investment in this part of their business. For example, Freepeople hired TheMill & SwellNY to create this [...]