“There are so many efficiencies now built in technology, media, publishing. Portraying yourself, seeing yourself, visualizing yourself as a brand independently, Shame on you if you’re not making something out of it. Marc Eckō is an American fashion designer, entrepreneur, investor, artist, and philanthropist. He is the founder and Chief Creative Officer of Marc Eckō […]
While marketing an online store, almost every store owner and Internet Marketer comes across questions that are so ridiculously obvious that we tend to overlook them. We assume that we know the answer and we don’t realize how our answers impact our business. So, we’ve put together a list of 8 such SEO questions […]
INFLUENCERS is a short documentary that explores what it means to be an influencer and how trends and creativity become contagious today in music, fashion and entertainment. The film attempts to understand the essence of influence, what makes a person influential without taking a statistical or metric approach.
“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” – Coco Chanel. Overview This article is in continuation to our previous post – How to Build a Great Online Fashion Brand – 34 Things […]
Beautiful backstage video by Artillery for their Lane Spring Summer Collection 13.
When you enter a Burberry Store, you’re welcome by nearly 500 speakers and 100 screens engage customers through emotive brand content.
Note: This is our Guest Post written for Moz.com. Despite the title, we believe this article can also benefit and inspire retailers in industries outside fashion and help them find their way to success in online retail business in this new social commerce environment. Overview The Online Fashion Retail Industry, particularly at the luxury end, seems to […]
“eBay taught me a lot about perceived value, and how to make things look their best, because that’s really the difference between literally putting a plus-size ladies anorak on a hanger and taking a picture of it, and putting it on a cool girl and making it look like something beyond your wildest dreams that […]
Leandra Medine (above) is a New York-based journalist. Since starting her blog she has collaborated on films with the designer Michael Kors and Simon Doonan, creative ambassador at large at Barneys in New York. She has just secured a book deal. ’My blog started as a simple “Would this repel men or not?” Now it’s […]